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Quality Assurance |
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Every design that comes out of twelve14 Studios undergoes a thorough examination we refer to as a Quality Assurance Test. The test is simple in nature, but provides a wealth of useful insight on the psyche of the target market and the overall effectiveness of the design.
Before any design is created, we first identify the following: - The objectives/goals of the client - The message the client wishes to communicate - The current target market of the client - The various media outlets available to deliver the message - The projected target market of the client - The budget of the client After this research is conducted, the creative department develops rough drafts of the design. This is also when the quality assurance test-subjects are identified. We select individuals matching the demographics of the target audience the design is meant to reach. Studies show a test group of six people to the best number as any more results in repeat results. |
